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NEW!  NOW AVAILABLE IN FOUR GREAT FRAGRANCES! For Laundering Luxury Bath LinensSafely clean luxury bath towels, mats, rugs, and robes without the use of added softening agents or optical brighteners. TOWELWASH® was formulated to protect fibers from drying out, fading or discoloration. Even after repeated washings, bath linens will remain luxuriously soft, strong, and absorbent.

Why use this product: This product contains NO OPTICAL BRIGHTENERS or added SOFTENING AGENTS. Optical Brighteners will fade or discolor towels while the softening agents coat the yarns with a chemical that inhibits the fibers from breathing making them no longer absorbent.No Bleach, No Caustics, No Phosphates, Neutral pH, Biodegradable